Harmen, a 27 year old from the Netherlands is the founder of 2Bare2Wear; started his business in April of 2015 with the help of SpreadShirt. SpreadShirt is worldwide and handles the printing, shipping and the aftercare the merchandise. If your shipment was damaged or something goes wrong, Spreadshirt will handle any problems for you.
Harmen started his business because he was looking some shirts to express his love for Naturism and that having a shirt with “Naturist” etc on it could spark a conversation with others to talk about Naturism. However, Harmen could not find anything to suit his interest — so, he set out to design them himself and begin a business by doing just that. At first, his business was completely experimental with one shop. Visitor counts were up, yet sales were not so much. This is when he decided to open up more shops in different currencies and languages. Harmen now has 8 shops in total and says that way, it could keep shopping costs to a minimum.
Harmen says, some people like to think that he is doing it for the money when in fact, he is not. With efforts to keep costs low and with the rising costs from Spreadshirt, he only makes a commission of $1/€0,60. Despite all the money he has invested in his business in advertizing and designs, he does not plan to stop what he loves doing; founded 2Bare2Wear so more people will know the true meaning of Naturism. That is all what matters to him, “Spreading the word”
When asked why he created 2Bare2Wear, he told me that he thought a lot of people in the textile world were getting the wrong idea on Naturism; says the biggest assumption was they found it was related to sexualism. He says he is trying to get that image out of their heads and better educate people on the true nature of the meaning of Naturism.
Harmen loves what he is doing and says he gets very positive reactions from people worldwide. With no intention to stopping what he loves to do, he plans to have new designs for 2016!